Effective Date: September 9, 2026
Last Updated: September 9, 2026
The PIRE Team (“The PIRE Team,” “we,” “us,” or “our”) respects your privacy and is committed to protecting the personal information entrusted to us.
This Privacy Policy describes how we collect, use, disclose, retain, and protect personal information when you visit our website, submit an inquiry, communicate with us, request real estate information or services, participate in a real estate transaction, or otherwise interact with The PIRE Team.
This Privacy Policy applies to information collected through our website and other interactions with The PIRE Team unless a different privacy notice applies.
1. Information We Collect
The personal information we collect depends on how you interact with us and may include the following categories.
Contact and Identifying Information
We may collect information such as:
- First and last name
- Email address
- Telephone or mobile phone number
- Mailing address
- Property address
- Other contact information you voluntarily provide
Real Estate and Property Information
We may collect information relating to your real estate interests or needs, including:
- Properties you own or may be interested in buying or selling
- Property characteristics
- Real estate search criteria and preferences
- Desired locations, price ranges, or property features
- Information regarding a potential or existing real estate transaction
- Communications regarding listings, offers, inspections, escrow, financing, or other transaction-related matters
Information You Provide in Communications
We may collect information you provide when communicating with us by:
- Website forms
- Telephone
- Text message
- Social media
- In-person meetings
- Video calls
- Other communication methods
Website and Device Information
When you use our website, certain information may be collected automatically, including:
- Internet Protocol (IP) address
- Browser type
- Device type
- Operating system
- Pages viewed
- Referring pages or websites
- Date and time of visits
- Website interactions
- Cookie or similar technology identifiers
Information From Other Sources
In connection with our real estate business, we may receive information from sources other than directly from you, including:
- Publicly available property and government records
- Multiple Listing Services and other real estate databases
- Property-data and real estate information providers
- Lead-generation or marketing platforms
- Referral sources
- Real estate professionals
- Transaction service providers
- Other lawful sources
The information obtained from these sources may include property ownership information, property characteristics, transaction history, contact information, real estate activity, and other information relevant to providing or marketing real estate services.
2. How We Use Personal Information
We may use personal information for purposes including:
- Responding to inquiries and requests
- Providing real estate information and services
- Helping consumers evaluate buying or selling real estate
- Identifying properties that may meet a client’s needs
- Preparing market analyses or property valuations
- Scheduling appointments and property showings
- Communicating regarding listings, transactions, appointments, and services
- Facilitating and supporting real estate transactions
- Coordinating with transaction professionals and service providers
- Following up regarding real estate inquiries or potential future real estate needs
- Maintaining business and transaction records
- Providing customer service and support
- Operating, maintaining, securing, and improving our website
- Understanding website traffic and usage
- Conducting analytics
- Protecting against fraud, misuse, unlawful activity, or security incidents
- Meeting legal, regulatory, professional, and record-retention obligations
- Sending marketing or informational communications where permitted by law
- Carrying out other purposes disclosed to you at the time information is collected or with your authorization
We will not use information collected from you for a materially different purpose without providing additional notice where required by applicable law.
3. SMS/Text Messaging Privacy
If you provide your mobile telephone number and consent to receive text messages from The PIRE Team, we may use your number to communicate with you regarding matters such as:
- Real estate inquiries
- Properties and listings
- Appointments and showings
- Market information
- Transaction-related communications
- Follow-up communications
- Other real estate services or communications you have requested or consented to receive
No mobile information, including mobile phone numbers, SMS opt-in data, or SMS messaging consent, will be shared, sold, rented, transferred, or provided to third parties or affiliates for their own marketing or promotional purposes.
SMS opt-in and messaging consent provided to The PIRE Team applies to communications from The PIRE Team and is not transferred to another business for that business’s independent marketing or promotional use.
We may use telecommunications, CRM, messaging, or other service providers to facilitate communications on our behalf. Such providers may process mobile information only as necessary to provide services to us and are not authorized by us to use SMS opt-in information for their own marketing or promotional purposes.
Message frequency may vary. Message and data rates may apply.
You may opt out of text messages at any time by replying STOP to a message from us.
For assistance, reply HELP or contact us at:
Email: [email protected]
Phone: 916.507.2348
Consent to receive marketing text messages is not a condition of purchasing goods or services.
Please review our separate SMS/Text Messaging Terms & Conditions for additional information regarding our text messaging program.
4. Email, Telephone, and Other Communications
If you provide contact information to us, or if we lawfully obtain contact information from another source, we may communicate with you regarding real estate services, inquiries, transactions, market information, or other matters consistent with applicable law.
You may unsubscribe from marketing emails by using the unsubscribe link included in applicable emails.
You may ask us not to make marketing telephone calls by telling us during a call or contacting us using the information provided below.
Text-message opt-outs may be submitted by replying STOP.
We maintain and honor communication preferences and opt-out requests as required by applicable law.
5. How We Disclose Personal Information
We may disclose personal information when reasonably necessary to provide services, operate our business, facilitate a real estate transaction, fulfill a request, protect our rights, or comply with applicable law.
Categories of recipients may include the following.
Service Providers
We may use service providers that perform services on our behalf, including providers of:
- Website hosting
- Customer relationship management systems
- Email and telecommunications services
- Text messaging services
- Data storage
- Analytics
- Marketing technology
- Information security
- Transaction management
- Administrative or business support services
These providers may access information only as reasonably necessary to provide their services, subject to applicable contractual and legal restrictions.
Real Estate and Transaction Professionals
When appropriate in connection with services requested by you or a real estate transaction, information may be disclosed to professionals such as:
- Real estate brokers and agents
- Escrow providers
- Title companies
- Lenders and mortgage professionals
- Inspectors
- Appraisers
- Contractors and repair professionals
- Photographers
- Stagers
- Attorneys
- Accountants
- Other transaction or professional service providers
We may also make an introduction to a third-party professional when you request or authorize us to do so.
Providing information to The PIRE Team does not constitute consent to receive independent marketing text messages from a lender, affiliate, service provider, or other third party.
Legal and Regulatory Disclosures
We may disclose information if we reasonably believe disclosure is necessary to:
- Comply with applicable law, regulation, legal process, or governmental request
- Respond to a subpoena or court order
- Protect our rights or property
- Protect the safety or rights of clients, consumers, or others
- Detect, prevent, or investigate fraud or unlawful conduct
- Satisfy legal or regulatory obligations applicable to real estate professionals
Business Transfers
If all or part of our business is involved in a merger, acquisition, restructuring, sale, or other business transaction, information may be transferred as permitted by applicable law.
Regardless of the disclosures described above, mobile phone numbers, SMS opt-in data, and SMS messaging consent are not shared with third parties or affiliates for their own marketing or promotional purposes.
6. Sale and Sharing of Personal Information
We do not sell personal information for monetary consideration.
We also do not sell or transfer mobile phone numbers, SMS opt-in information, or SMS consent for marketing or promotional purposes.
Some website technologies, analytics tools, advertising services, or third-party integrations may involve the disclosure of online identifiers or website activity to third parties. Depending upon the technologies in use and applicable law, certain disclosures may be considered “sharing” for targeted or cross-context behavioral advertising purposes.
Where applicable law provides a right to opt out of such practices, we will provide the mechanisms required by law.
7. Lenders and Other Service Provider Referrals
Real estate transactions frequently involve professionals and businesses that operate independently from The PIRE Team.
If you ask us to introduce you to a lender, title company, escrow provider, inspector, contractor, or another service provider, we may provide that professional with information reasonably necessary to facilitate the requested introduction or service.
Those businesses operate under their own privacy practices and may provide separate privacy notices or request their own communication consent.
Consent to receive SMS communications from The PIRE Team does not constitute consent to receive marketing SMS communications from a lender or other third party.
Any third-party business wishing to send communications that independently require consent is responsible for obtaining its own legally sufficient consent.
8. Cookies and Similar Technologies
Our website may use cookies, pixels, analytics technologies, and similar tools.
Cookies are small data files stored on or associated with a browser or device. These technologies may be used to:
- Operate website functionality
- Remember preferences
- Understand how visitors use our website
- Measure website traffic
- Diagnose performance or technical issues
- Improve our services
- Measure marketing effectiveness
- Provide content or advertising where permitted by law
Some cookies or technologies may be provided by third-party service providers. These third parties may collect information about your interactions with our website in accordance with their own privacy policies and the configuration of the services we use.
You may be able to control certain cookies through your browser settings or other privacy controls. Blocking cookies may affect the functionality of portions of our website.
9. California Do Not Track and Global Privacy Control Disclosures
Some web browsers offer a “Do Not Track” or similar browser setting.
Because there is not a universally accepted standard governing how websites should respond to traditional Do Not Track signals, our website may not respond to all Do Not Track signals.
Some browsers and browser extensions also support privacy preference signals such as Global Privacy Control (“GPC”).
Where applicable law requires us to recognize a legally valid browser-based opt-out preference signal, we will process that signal in accordance with applicable law and the technologies reasonably available to us.
Third-party services used on our website may collect information regarding your online activities over time and across different websites or online services, subject to their own privacy practices and our configuration of those services.
10. Data Security
We maintain reasonable administrative, technical, and organizational safeguards designed to protect personal information against unauthorized access, use, disclosure, alteration, destruction, or loss.
Our security measures may include, as appropriate:
- Access controls
- Password protection
- Secure systems and services
- Encryption or secure transmission technologies where appropriate
- Vendor and service-provider safeguards
- Internal administrative procedures
No method of electronic transmission or storage is completely secure, and we cannot guarantee absolute security.
11. Data Retention
We retain personal information for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy, maintain business and transaction records, comply with legal and regulatory obligations, resolve disputes, enforce agreements, protect our legal rights, and meet legitimate business needs.
Retention periods may vary depending on:
- The nature of the information
- Our relationship with you
- Whether a transaction occurred
- Applicable real estate record-retention requirements
- Contractual requirements
- Legal or regulatory obligations
- The need to establish, exercise, or defend legal claims
When personal information is no longer reasonably required, we may delete, anonymize, or securely dispose of it in accordance with applicable practices and legal requirements.
12. Your Choices and Requests
Depending on your relationship with us and applicable law, you may contact us to:
- Update or correct your contact information
- Request information regarding personal information we maintain about you
- Request deletion of certain information
- Update your communication preferences
- Opt out of certain marketing communications
Requests may be sent to:
Email: [email protected]
Phone: 916.507.2348
We may need to verify your identity before processing certain requests.
Some information may need to be retained despite a deletion request, including information required for transaction records, legal compliance, fraud prevention, dispute resolution, or other legitimate purposes.
13. California Privacy Rights
California residents may have additional rights under California privacy laws.
The California Consumer Privacy Act, as amended by the California Privacy Rights Act (“CCPA”), applies only when its statutory requirements are satisfied. To the extent that the CCPA applies to The PIRE Team and to the personal information at issue, California residents may have the rights described below.
Right to Know and Access
You may have the right to request information regarding:
- Categories of personal information collected about you
- Categories of sources from which personal information was collected
- Business or commercial purposes for collecting, using, selling, or sharing personal information
- Categories of third parties to whom personal information was disclosed
- Specific pieces of personal information collected about you
Right to Delete
You may have the right to request deletion of personal information collected from you, subject to exceptions permitted by law.
Right to Correct
You may have the right to request correction of inaccurate personal information maintained about you.
Right to Opt Out of Sale or Sharing
Where applicable, you may have the right to opt out of the sale of personal information or the sharing of personal information for cross-context behavioral advertising.
We do not sell personal information for monetary consideration.
Right to Limit Certain Uses of Sensitive Personal Information
Where applicable, California residents may have the right to limit certain uses or disclosures of sensitive personal information.
Right to Non-Discrimination
We will not discriminate against you for exercising privacy rights provided by applicable California law.
Exercising California Privacy Rights
To submit an applicable privacy request, contact:
Email: [email protected]
Phone: 916.507.2348
We may take reasonable steps to verify your identity before processing a request.
An authorized agent may submit a request on your behalf where permitted by law. We may request evidence of the agent’s authorization and may require you to verify your identity directly with us where permitted.
We will respond to verified requests within the period required by applicable law.
We may deny or limit a request where an exception under applicable law applies and will provide an explanation when required.
14. Categories of Personal Information for California Residents
To the extent required by applicable California law, the categories of personal information that we may collect include:
Identifiers
Examples include name, postal address, email address, telephone number, IP address, and similar identifiers.
Sources: Directly from consumers; public records; real estate databases; property-data providers; referral sources; service providers; and other lawful sources.
Purposes: Providing real estate services, responding to inquiries, communications, marketing, transaction support, business operations, security, and legal compliance.
Customer Records and Contact Information
Examples may include contact information and other information voluntarily provided to us in connection with real estate services.
Sources: Primarily consumers and transaction-related sources.
Purposes: Providing requested services, communicating with consumers, transaction support, record keeping, and legal compliance.
Commercial and Real Estate Information
Examples may include property interests, buying or selling preferences, property ownership information, listing activity, transaction information, and service history.
Sources: Consumers, public records, real estate databases, transaction professionals, property-data providers, and service providers.
Purposes: Providing real estate services, preparing market analyses, evaluating property needs, transaction support, and marketing real estate services where permitted.
Internet or Electronic Network Activity
Examples may include IP address, browser data, website interactions, pages visited, and related technical information.
Sources: Website interactions and technology providers.
Purposes: Website operation, analytics, security, troubleshooting, and service improvement.
Professional or Employment-Related Information
We may receive professional or employment information when voluntarily provided or when relevant to services requested.
Purposes: Providing services or communicating regarding matters for which the information was provided.
Inferences and Preferences
We may develop or maintain information regarding real estate preferences based on properties viewed, information provided to us, communications, or interactions with our services.
Purposes: Providing relevant real estate information and tailoring services to consumer preferences.
15. Children’s Privacy
Our website and real estate services are intended primarily for adults.
We do not knowingly use our website to collect personal information directly from children under 13 for marketing purposes.
If we learn that personal information from a child has been collected through our website in circumstances where parental consent or another legal basis was required, we will take reasonable steps to address the information as required by applicable law.
This does not prevent us from receiving information regarding children when provided by a parent, guardian, client, or other authorized person where legitimately relevant to a real estate transaction or service.
16. Third-Party Websites and Services
Our website may link to websites, platforms, or services operated by other companies.
We do not control the privacy, security, content, or business practices of third-party websites or services. Information provided directly to a third party is governed by that third party’s privacy policy and terms.
We encourage you to review the privacy practices of third parties before providing personal information to them.
17. Social Media and Third-Party Platforms
If you communicate with or interact with The PIRE Team through a social media platform or other third-party service, that platform may collect and process information according to its own privacy policy.
Information you choose to make publicly available on social media or other public platforms may be visible to others.
18. Users Outside the United States
The PIRE Team primarily provides real estate services in the United States, and our website is primarily directed to users in the United States.
If you access our website from another country, information may be transferred to, stored in, or processed in the United States or other jurisdictions where our service providers operate.
Those jurisdictions may have privacy laws different from the laws in your location.
19. Changes to This Privacy Policy
We may update this Privacy Policy periodically to reflect changes in:
- Our business practices
- Our services
- Technology
- Legal or regulatory requirements
When we make changes, we will update the Last Updated date at the top of this Privacy Policy.
If we make a material change to our privacy practices, we will provide notice in a manner reasonably appropriate under the circumstances and as required by applicable law.
We encourage you to review this Privacy Policy periodically.
20. Contact Us
Questions, concerns, privacy requests, or communication-preference requests may be directed to:
The PIRE Team
Email: [email protected]
Phone: 916.507.2348